the world’s first
lifestyle insurance company


insurance with love

We want to create a world where everyone feels so great they, create more, achieve more, and feel more joy.

That’s why we’ve brought together a radical new approach to financial, emotional & physical wellbeing in the workplace.

Our beautifully simple financial products are supported by brilliant digital tools that make it easy to boost healthy behaviour.

We believe in the power of technology to transform lives for the better.

Our team brings together deep experience and expertise from the worlds of insurance, app development and gaming alongside thought leaders from fields such as psychology, wellbeing & behaviour change.

Together we make tech that makes people happier and healthier. It’s as simple as that.

clinically based

For us, it’s all about #simplesteps.

Wellbeing isn’t about chasing fads, it’s about creating sustainable positive habits and caring for yourself, physically, mentally & financially.

meditating yu giraffe

The four pillars of health are relax, move, eat & sleep - and to achieve long-term good health, we support your team to pay attention to each of these areas.

yu life team near camden lock

Our in-app challenges are all designed with clinical data in mind, meaning that we have the tools to keep everyone progressing and creating lasting change.

join the movement

The best decision you’ll make all year. Wellbeing, Rewards and Protection

built for business

All of our policies are underwritten by AIG, one of the largest insurance companies in the world.